According to a study by the business advisory
firm Deloitte it seems that Mass personalisation is soon going to become a
certainty. 36% of consumers are apparently interested in personalised services
or products. This also applies to Retailers small and big alike. They expect to
personalise their products by packing them in personalised bags and thus also
advocate their logo, brand or motto.
There are several companies out there which
specialize in personalised bags. A company called Touch Packaging in the UK is
one example. If you are an environment conscious person or someone who does not
support plastic well the best choice would be to go for Printed Paper Bags.
The various styles available-
These Printed Paper bags are available
in different styles. If you are looking for something really glossy and
handsome you could go for the laminated kind or if something simple, elegant
and sober then the unlaminated ones are just fine. Lamination again can be matt
or the glossy kind. Also hot foiling and inserts are done too in bags of these
kinds. They might be made with handles made of ribbon or rope and are a little
on the higher end. Retailers looking for more economical options could also opt
for twisted handle paper bags. Most of the food retailers or takeaway joints
usually prefer the paper bags with the flat handles.
The several varieties can get confusing and
for this very purpose they have experienced staff that can help out with the
perfect choice.
Distribution and Storage-
Companies like these not only produce Printed
paper bags but also help the retailers in distribution of their products almost
anywhere. They have an experienced logistics team who plan this in an organized
and cost effective way.
Also larger orders might face a problem of
storage; which is again handled by these companies. They have specific storage
facilities for just this purpose. They could also help out with a regular
supply of packaging as and when required.
